Polianna SEO | Alexandria Virginia Search Engine Optimizers

Do you want to learn how to optimize your website?

Are you interested in becoming an SEO expert? Do you want to know the latest and most effective SEO strategies? If you answered yes to any of those questions, then keep on reading. In this article we will be looking at how you can properly SEO a website so that you get high rankings in a relatively short space of time. So, without further ado, let's get started.

The Fundamentals of Optimization

Now, when you are optimizing a website, you need to start with the on-page elements of the site. This means that you should be paying attention to each page's URL, title, meta description, keyword tags, headlines and content. In order to rank your website for certain keywords, you need to ensure that these keywords are properly used within the site. However, if you over-optimize any page for any specific keyword, the page and site will most likely be penalized by Google. Therefore, you need to ensure that you keep your keyword density below 1%. In order to effectively reduce your keyword density but still ensure that the page is optimized, you should use your main keyword in either the URL or title as well as once or twice throughout the page.

How To Approach Content Creation When Trying to Rank

When you are creating content for each page, your content should be between 1,500 - 3,000 words long. Long gone are the days when 500 word pages were capable of ranking well and you need to ensure that the content you create is not only unique but also valuable to the web searcher. This means that you should include lots of images, videos and infographics while also linking out to other high authority sites within your niche.

Off-page Search Marketing 

Next, once you have your on-page SEO done, you have to focus on your off-page SEO. This refers to the backlinks that you create for the site since it will not gain high rankings without good quality backlinks. The best type of links that you can create are PBN or private blog network links. You will have to buy high quality expired domains with good authority and trust and then create a site which you will use to link to your main site. It will take some time to build a PBN, however, a high quality PBN with a handful of sites can rank most long tail keywords with medium competition.

In addition to getting backlinks from PBNs, you should also get backlinks from other sources such as guest posts, link exchanges, PR links, social media links etc. It is important that you get links from a variety of sources so that your backlink profile looks natural to Google and other search engines.

In closing, we have just covered some of the main aspects of good SEO that will help you to become an SEO expert. Of course, it will take time, energy and work for you to gain a better understanding of SEO. Also, SEO is constantly changing and evolving, so if you want your knowledge to remain relevant, make sure to keep up with the changes and trends so that you can continue to successfully do SEO now and in the future.

If you'd like to learn more about Polianna SEO and who we are and what we do, visit our website!